Brand Concept

Original Taiwanese Brand
Clothing cannot only enhance how you look but can also express your personality and how you feel.
Striving for the perfect balance between season and texture, we have designed a line of clothing perfect for your everyday lives.
Our clothing designs allow you to be the person you want to be.

Corporate History

Founded in 2006, QUEEN SHOP began as an online fashion brand that selling its clothes through Yahoo Auction.
It wasn’t long before QUEEN SHOP was transformed into an Original Taiwanese Brand that becomes increasingly popular among the Taiwanese.

• 2007：
• • ▸ Became one of the top 10 newly introduced brands on Yahoo Auction.

• 2008：
• • ▸ Became one of Yahoo Auction’s Popular Brands.

• 2009：
• • ▸ Named a Popular Brand on Yahoo Auction for the second consecutive year.

• 2010：
• • ▸ Established the first physical outlet store so that young girls could try on dresses in person to find the ones that suit them best.

• 2011：
• • ▸ Four outlets were established in Taipei City.

• 2012：
• • ▸ Established an official website exclusively for Queen Shop.

• 2013：
• • ▸ Expanded our business southwards and established an outlet in Taichung City; Held our first Christmas concert.

• 2014：
• • ▸ Collaborated with Della to hold a public concert and Godfrey Gao to hold a charity event through cross-industry alliances.

• 2015：
• • ▸ Held a large-scale outdoor picnic in URS27- Mountain Prairie of Taipei City;
  • ▸ Did crossovers with Warner Brothers Looney Tunes to launch new products, as well as Eunice Lin and Esther Wu.

• 2016：
• • ▸ Established Hualien City’s first outlet;
  • ▸ Collaborated with the Children Are Us Foundation to organize a dream program and the Formosa Cancer Foundation to organize a charity fair;
  • ▸ Crossed over with DreamWorks to launch new products.

• 2017：
• • ▸ Launched new seasonal products and uploaded all seasonal brand products onto the official website;
  • ▸ Collaborated with such academic institutions as the 34th NCCU Golden Melody, SHU, and FJCU’s Department of Textiles & Clothing;
  • ▸ Collaborated with TOKYO BOPPER & PYUAN through a cross-industry alliance;
  • ▸ Collaborated with the movie “Girls 2” through a cross-industry alliance;
  • ▸ Crossed over with POPEYE to launch new products;
  • ▸ Made APPLE PAY a payment option for all QUEEN SHOP outlets in Taiwan;
  • ▸ Selected as a VOGUE FASHION NIGHT OUT and Mercedes Benz Authorized Shop;
  • ▸ Set up a total of 21 physical outlets in ESLITE XINYI STORE, KAOHSIUNG RUIFENG, SHIN KONG MITSUKOSHI TAINAN XIMEN STORE, LUODONG TOWNSHIP YILAN COUNTY, ETC.

• 2018：
• • ▸ Encouraged the new membership reward system.
  • ▸ Cooperate with Pikang for a stray dog ​​happiness project.
  • ▸ The international version of the official website was launched.
  • ▸ Crossed over with Mr. Men & Little Miss to launch new products;
  • ▸ Crossed over with Mr.Donothing to launch new products;
  • ▸ Crossed over with Garfield to launch new products;
  • ▸ Collaborated with the movie “Do You Love Me As I Love You” through a cross-industry alliance;

• 2019：
• • ▸ Crossed over with CHARLIE BROWN to launch new products;
  • ▸ Crossed over with PAC-MAN to launch new products;
  • ▸ Crossed over with Mr. Potato Head to launch new products;
  • ▸ The official website of Singapore and Malaysia is launched.
  • ▸ Cooperate with Children Are Us Foundation for public welfare.

• 2020：
• • ▸ Crossed over with Ms. Cat to launch new products;
  • ▸ Crossed over with BUDDY MAKE to launch new products;
  • ▸ Brand cooperation with SOCS JAPAN and itowa TOKYO.
  • ▸ Cross-border cooperation with YouCam Perfect APP.
  • ▸ Crossed over with Jaytherabbit to launch new products;
  • ▸ Showtime Shulin, Taichung Fengjia store opened.
  • ▸ Crossed over with COPPER to launch new products;
  • ▸ Cooperate with Hondao Senior Citizen's Welfare Foundation for public welfare projects.
  • ▸ Participated in VOGUE FNO in Taipei Fashion Week and opened a pop-up store for the 14th anniversary on Xiangdi Avenue, Xinyi.
  • ▸ Won the online shopping packaging reduction mark launched by the Environmental Protection Administration, Executive Yuan

• 2021：
• • ▸ Cooperate with Golden Horse Fantastic Film Festival for fantastic socks in 2021
  • ▸ Cooperate with Christina Ko及Danny for OUTDOOR program
  • ▸ Collaborated with the movie “100%WOLF” and“New Year Blues” through a cross-industry alliance
  • ▸ Cooperate with Luluyelife、Ching Shin、Old Soul、Cold Stone、SPUTNIK
  • ▸ Crossed over with MACARON TOE to launch new products
  • ▸ Crossed over with YO HAND to launch new products
  • ▸ Crossed over with original IP-FLUFFY DOG to launch new products
  • ▸ Crossed over with original IP-Food in Taiwan to launch new products
  • ▸ Cooperate with Kitchen Cuisine Meat for early bird gift - canvas bag
  • ▸ Showtime Taitung store opened Invite Lulu to be a one-day store manager
  • ▸ Eslite spectrum wuchang store, Hsinchu bigcity pop-up store opened
  • ▸ The 15th anniversary invited Lulu to be the brand's birthday ambassador
  • ▸ Cooperate with D+AF for Christmas program
  • ▸ Cooperate with Eye Candle for fragrance products
  • ▸ Cooperate with Popdaily for early bird gift - canvas bag
  • ▸ Cooperate with Hondao Senior Citizen's Welfare Foundation for public welfare projects
  • ▸ Collaborated with the movie “My Best Friend's Breakfast” through a cross-industry alliance

In the future,
everyone at QUEEN SHOP will continue to devote their time, effort, expertise, and perseverance to realize even more wonderfulness.
We look forward to you taking this journey with us and supporting us in the future.